What is Marketing Tool?
In a complex, ever-evolving world of marketing, there are numerous marketing tools to make a marketers life a little easy. Marketing tools are used by marketers to plan, collaborate, organize, and report their marketing campaigns to get the most out of different marketing activities. There are various types of marketing tools available, and each type of marketing tool solves a unique purpose.
To streamline your marketing activities and work efficiently, here are some marketing tools you must use:
Best Marketing Tools:
Content Design: Canva
Whether it is social media, a website, or any other marketing activity, designs form the basis of these activities. There are tons of tools one could use to create various types of content like logos, images, videos, etc. Canva design tool helps you to create designs for social media content and also helps you to make videos.
Features:
- Merge Videos
- Free Stock Images
- Free Templates
- Fully Customisable
- Pdf Editor
- Text Animations
- Teams
Social Media Management: Buffer
Only a social media marketer knows the pain of posting every day on different social media accounts to engage with their audience. Logging in to every social media account and posting is time-consuming and confusing at the same time.
Buffer lets you post on different social media platforms at the same time and also helps you schedule posts, which can save a lot of time and is absolutely free.
Features:
- Schedule Post
- Share Faster
- View and track the performance of the post
SEO: Open Site Explorer
With the rise of Google, SEO is one of the most important aspects for any company to focus upon. However, SEO activities can be complex, data-driven, and time-consuming. With SEO one of the major goals is to build high-quality backlinks and then identify those backlinks spread across the internet. To check these backlinks and other related data, we highly recommend Open Site Explorer. This tool helps you to check your domain and page authority and backlinks.
Features:
- Top Pages on a Domain
- Page Authority
- Incoming Links
- Check Competition
Social Media Platform Analysis: Simply Measured
Social Media Marketing is really important for brand visibility and awareness. Once social media marketing is done, you are required to measure its performance for better understanding.
Simply Measured helps you to analyze your social media marketing performance and gives you a detailed report. A marketer can save a lot of time by pulling reports from this one location as you seek to gain insight into where your social media efforts have been going lately.
Features:
- All data in one place
- Social media monitoring & research
- Benchmarking & competitor analysis
- Excel & online reports
- Social media analytics
Lead Generation: HubSpot Marketing
Lead Generation is a procedure of attracting the target audience to your business and increasing their interest through nurturing all, with the bottom-line goal of converting them to customers.
HubSpot’s free marketing tool helps you gain a lot of great information about your leads. Within a short period of time using Hubspot, you can identify who your leads are, where they work, and what pages they have visited – all in no time.
Summary:
In this fast-paced world, it is mandatory to use marketing tools in order to achieve maximum results out of different marketing activities. The above tools are the top marketing tools that every marketer should give a try.
Planning to start a marketing campaign for your business? Contact Onewebtag Media.