Marketing trends come and go, but email marketing is still one of the most valuable marketing to reach your audience. Among both B2C and B2B marketers, email marketing continues to be on top of content marketing. A whopping 87% of B2B marketers and 77% of B2C marketers use it for nurturing their audience.
Email Marketing is easily manageable, gives you full control, and allows you to directly contact your customers.
It is crucial to understand, that the success of your email marketing wholly depends on the email marketing tool you use because they are accountable to ensure that the emails actually get delivered.
Checklist for a good marketing tool:
- Provides easy-to-use tools to create engaging email newsletters.
- Able to send bulk emails that are personalized and targeted without plenty of work.
- Your email marketing service should be able to manage your contact list, segment users into groups, and track email marketing campaigns.
- Your email campaigns won’t end up in the spam folder with a good email service provider.
Below are some of the most popular Email Marketing Tools:
HubSpot:
HubSpot is popularly known for CRM, they also provide a free email marketing tool, suited for small businesses which come with a lot of powerful automation features designed to grow your business.
Features:
- Free email tools are bounded to 2,000 sends per month
- One-click for a great design
- Drag and Drop email builder
- Segment and target your subscriber lists
- Personalize your emails
- Rich Formatting Options
- Track and optimize your Campaigns
Mailchimp:
Mailchimp is ideally for the businesses that are just getting started. Mailchimp is primarily known for its forever free email marketing service plan. With their free plan, you can create and schedule emails as well as access basic email marketing features.
Features:
- Allows you to sync and store all your photos, graphics, and other files
- Easy drag-and-drop email builder
- Segments contact into groups
- Simple tracking for analytics
- Setup delivery times based on the user’s timezones
- One can set up segmenting based on geolocation
- It is easy to integrate MailChimp with WordPress, Magento, Shopify, and many other platforms
- Limited automation features
- Support on email and LiveChat
- Free plan which allows you to send 12,000 emails to up to 2,000 subscribers
Sender:
Sender provides a complete range of features that will lead to effective email marketing. All features are accessible under the free plan, with the exception of the number of subscribers and maximum monthly emails.
Features:
- Create newsletters without any HTML knowledge
- Free newsletter templates
- Customizable template.
- Personalize your designs for each recipient
- It lets you track who opened your emails and clicked on the links
- It helps you build accurate buyer profiles based on your subscriber actions
Sendinblue:
SendinBlue is an SMS and email marketing solution for businesses. Using this platform, one can create attractive emails that are highly engaging and easy to use. Their free plan allows you to send up to 300 emails a day, but they brand each email.
Features:
- Drag and drop email editor
- Beginner-friendly
- Create workflows for automatic follow-up emails
- Using its AI algorithms, it can also determine the best time to send bulk emails to ensure that they are delivered as efficiently as possible
- Great tools for creating highly engaging and beautiful emails
Moosend:
A small email list would be a good fit for Moosend. Moosend is an inexpensive email marketing service for small businesses. Moosend automates repetitive tasks and saves your time with its email marketing features. All of Moosend’s plans, including the free plan, come with marketing automation features.
Features:
- Allows one to send unlimited emails to 1,000 subscribers each month
- Provides custom sign-up forms
- Drag and drop editor
- Free template library
- Customizable design
- Automation workflow designer
- Provides detailed email analytics that shows you important metrics of the email sent
Conclusion:
Most of the above tools provide excellent features even without the need to upgrade the plan. Almost all email marketing tools provide the basics for creating a basic newsletter, but fewer options exist if you want top-of-the-line features like complete customization, available support, and data analysis.
To figure out which email marketing tool best meets your needs, review the options above, as well as the service’s product pages and pricing pages to get started.
Planning to start an Email Marketing campaign for your business? Contact Onewebtag Media!