eCommerce is blooming after 2019 because of the covid situation around the world. In fact, by the end of 2022, this market is likely to reach $4 trillion in sales.
However, launching an eCommerce website is not a fairy tale. It’s a big investment and requires assembling a lot of bits and pieces. While launching an eCommerce website, there are many crucial details to remember—and those details can make or break your business’s success.
However, by having an unwavering eCommerce launch checklist in place, you can eliminate errors and rid yourself of “dread” moments.
The following checklist will help you solve the key things you need to get ready when launching your online store.
Your eCommerce website is where customers will visit to learn more about what you’re offering in your online store. Hence, one needs to take care that your website includes these most recommended standard pages:
a. Home page: Your homepage should describe the essence of your business and what sets it apart from the competitor.
b. About page: Explain your brand’s philosophy and what sets you apart. Moreover, it should demonstrate your store’s credibility and authenticity.
c. Contact page: Include your phone number, email address, and physical address (if needed).
d. Terms: This page covers your legal base, what’s included, and what’s not in your product/service.
e. Privacy: As concerns about data breaches are increasing, it’s highly recommended that you set up a clear policy regarding your eCommerce business’s privacy.
f. Shipping, return, and refund: Approx 50% of the consumers check an online store’s return policy before making a purchase. Having a dedicated shipping, return, and refund page on your website is important, and it also helps gain trust.
Listing pages or category pages serve as a portal for customers to discover products within a specific category. Your website will be consistent and customers will have an easier time finding what they are looking for.
Product pages are where the buy buttons, product descriptions, prices, etc show up. That’s why each product page must be optimized as much as possible. Foremost, display the add to cart button in a way that is visible clearly. Ensure the pictures are high-quality, professionally crafted, and taken from different angles. Write a solid product description that includes the benefits and features of your product.
The choice of an eCommerce platform involves several factors. As a starting point, consider the size of your business. It might be a good idea to choose a platform that is easy to use without requiring a lot of technical expertise if you are just starting out.
Plugins and extensions make it easier for your products and services to be accessible: Plugins and extensions add functionality to eCommerce software. Your site can be customized to solve customer challenges, manage customer data, and improve customer service.
Use our eCommerce website checklist for 2022 to establish your site and provide an excellent customer experience to your customers. By following these steps to create your site, you will give your store a better chance of handling online traffic and sales volume.
Planning to build a Website for your business, eCommerce platform, or looking for Social Media marketing services, contact Onewebtag Media.